“Launcling Laundry” is a delivery laundry (washing, drying, folding, delivering) service dedicated to consistently providing high customer satisfaction by rendering reliable machines and furnishing a clean, enjoyable atmosphere at a competitive price.
Launcling Laundry was initiated by 3 students of President University. They make “Launcling Laundry” because they see the anxiety of students who do not have enough time to wash their clothes plus the distance between the boarding house and the laundry place is far enough so it takes a lot of time and energy. Seeing the problems that occur in the surrounding environment, they to help in resolving these problems by providing services in the form of clothes washing services commonly called laundry. However, the Laundry that they have developed can satisfy and help their customers because it offers various facilities such as delivery, tracking time, attractive promos, and so on.
Financial Projection of Launcling Laundry has an initial capital of 315 million and a fixed monthly budget of 16 million. Laundry Launcling also has advantages. In the first year, Launcling Laundry has a profit target of approximately 230 million from online and offline laundry. In the following year, when Launcling Laundry began to be known in the community, it is expected that the profit exceeds the initial 1 year.
Launcling Laundry goal is to create a laundry service that can help the community especially students and workers in washing their clothes because they do not have enough time due to busyness or outside activities. Laundry Launcling, which is well known in the community, is expected to attract investors more and more to invest their capital so Launcling Laundry start-up company can expand to have branches everywhere, from foreign countries to finally reaching international markets.
Launcling Laundry focuses on the services provided to its customers starting from:
1. Laundry delivery
Laundry launcling business work with several minimarket (Alfamart, Alfamidi, Alfaexpress) to become a pick and drop off location. Launcling Laundry take consumer’s dirty clothes from the pick and drop off location and washed clean and packed neatly until returned to the agreed place between the two sides (optional: the shipment can be returned directly to the consumer’s home or returned back at the pick and drop off location).
2. Tracking laundry time
Launcling Laundry uses an online system that can track their service process and its duration.
3. Based online
To facilitate customers in payment, Launcling Laundry uses an online system, it work with several online merchant payments such as ovo, gopay, dana, linkaja and shopeee pay.
4. Attractive promotion
Launcling Laundry offer many attractive promo so every consumers think twice for change to another laundry because Launcling Laundry offers affordable prices, especially for students. Launcling Laundry’s target market is for people who don’t have time to wash their own clothes, people who have a lot of activities outside the home, and especially students who are busy in their campus. Launcling Laundry looking at problems that occur in the environment, the facilities that they provide can solve existing problems and can attract consumers to use it.
Mission/Vision Statement Mission
- Provide a fast response delivery service
- Provide the tracking laundry time
- Using the professional washing machine technology
- The results of the laundry process are clean, neat and fragrant
- Timeliness in finishing Laundry
- Friendly and customer-oriented
- Package customer clothing very carefully and neatly
- Make the Standard Operating Procedures of the company clear and linked to company technology
- Expand marketing & train marketing teams
- Make improvements without stopping.
Vision
Being a laundry by providing the best service online for customers and managed professionally, so that it can provide benefits for customers, employees, and owners.
Core Values
Launcling Laundry looking at problems that occur in the environment, the facilities that they provide can solve existing problems and can attract consumers to use it. Launcling Laundry’s target market is for people who don’t have time to wash their own clothes, people who have a lot of activities outside the home, and especially students who are busy in their campus.
Product Offering(s)
- Detergent. Surfactants function to reduce tension on the surface of the water, basically to make it wetter so that it is more likely to interact with oil.
- Softener. A conditioner that is typically applied to laundry during the rinse cycle in a washing machine.
- Bleach. To remove the filming stains that are still left on the surface of clothing, also as a killer of bacteria. This substance can be used to sterilize clothing while also functioning to restore the white color.
- Parfume. Helps us to solve unpleasant and disturbing body odors. perfume is very useful to improve mood and make us much more confident.
- Coin Laundry. When consumers wash their own clothes with a washer-dryer, they uses coins and exchange cash with coins for a laundry machine usually uses a Vending Machine.
Service Offering(s)
- Laundry delivery. Launcling Laundry take consumer’s dirty clothes from the pick and drop off location and washed clean and packed neatly until returned to the agreed place between the two sides (optional: the shipment can be returned directly to the consumer’s home or returned back at the pick and drop off location).
- Laundry service. Laundry Launcling have two services, self-service (where the customer can wash their own clothes and the laundry only provide the facilities for washing) and laundry service (where the laundry wash clothes from the customer that have been put on the pick and drop off location).
Launcling Laundry prioritize students and workers who rarely have time to wash because of outside activities but they often use gadgets in their activities so Launcling Laundry promote Launcling Laundry products to consumers through certain applications in their gadgets.
Launcling Laundry also provide online and offline services to their customers, because as Launcling Laundry know, not all students and workers have the time to wash their own clothes, therefore Launcling Laundry provide online laundry services, and also offline laundry services for students and workers who wants to wash their own clothes but doesn’t have a washing machine.
The products and services offered by Launcling Laundry attract the attention of consumers because they are different from other laundry. Launcling Laundry provides unique services to their customers such as unitary clothing prices, easy to pick up (pick and drop off location), having trackting laundry time so every consumers can find out the process of their laundry, and the price of Launcling Laundry that relatively cheap because of many attractive promos to their consumers.
Launcling Laundy conduct online acquisition channels such as websites, social media (official account line, whatsapp, instagram) which available for 24 hours, paid promotions on several frequently websites, leaflets promotion at certain points that are deemed able to attract attention consumers, and provides a free Launcling Laundry application which can be download at playstore or appstore so consumers can find out the latest information about Launcling Laundry.
Launcling Laundry use CMS as one of the media partners who work together in developing the Launcling Laundry business on the website that used. Launcling Laundry also use the features that provided in social media to notify consumers about the newest promotions, updated information, and be a media of communication between consumers and Launcling Laundry.
Launcling Laundry use outbound sales and marketing strategy in their business because Launcling Laundry is more focused on online market segments. Launcling Laundry offer advertisements and attractive promotions to find its customers to keep laundry in Launcling Laundry, and expected their consumers who already use they services promote to people around them as well.
Launcling Laundry has sales and marketing division that have responsibility for selling products and services from Launcling Laundry. The division manage how marketing attracts consumers so that products and services from Launcling Laundry can be sold to the maximum extent possible, create neat and attractive content on social media content so consumers who see interested, and all activities carried out by sales and marketing divisions overseen by the supervisor so less happen things that are not desirable.
Sales of Launcling laundry products and services in online and offline (in stores).
- Online. Launcling Laundry provide laundry services to consumers who have put their clothes in pick and drop off location to be washed and returned to the place according the agreement of both sides.
- Offline. Launcling Laundry provide laundry coins and items for washing clothes at the Launcling Laundry store, so every consumers can wash their own clothes as they .
Tools and Technology: QR Code for payment, Electronic data capture machine (for electonic money payment), Website, Social Media (Official account line, whatsapp, instagram) to be a liaison between consumers and laundry parties 24 hours. Features in the laundry application such as tracking laundry time, terms and conditions, discounts terms through codes, and how to use Laucling Laundry