This business provides the residential facility for backpackers, who come to Hà Nội – the capital of Việt Nam – for traveling and find a place to stay at affordable price. This business provides a service of room to stay, self-laundry, a small library with English books on tourism, a common room to chat, make new friends and share the experience. This business provides them with accommodation for one, two or more days as per required by individuals.
Bezt Hostel is a combination in style of old Hanoi and countryside Western. Each dormitory is equipped with air conditioning, towels and bed linen. Guests have shared bathrooms and shared toilets. Bezt Hostel provides Co-space for guests to make new friends, exchange cultural as well as share their own experiences in Ha Noi trip.
Bezt Hostel office is situated in a hostel building where the individual can book the room and Bezt Hostel also provide a website of Bezt Hostel business to find us and booking the room online. And to achieve this Bezt Hostel purchase the equipment (tables, chairs computers, supplies, electronics, etc) for Bezt Hostel budget. The location Bezt Hostel choose is Hanoi’s Old Quarter which is in the heart of Ha Noi. it takes 5 minutes walking to Hoan Kiem Lake, 2 minutes walking to Dong Xuan Market, and only 800 meters to Ngoc Son Temple. Noi Bai International Airport is a 40-minute drive away. Simply, “Bezt” is modified from “Best”. With the desire to bring the best value for guests with the best price, the owner names her hostel “Bezt Hostel” – simple and impressed.
The owner of Bezt Hostel is Dao Quynh Trang. She is a student of President University majoring in Business Administration, concentration in Hospitality and Tourism Business. She was born in Hoa Binh city on 25th February 1995. She enjoys challenging and demanding jobs and looks forward to gaining new skills in the process. Together with the strong passion for Hospitality and knowledge she had gained through her education and work experience, she decides to go further by creating her own business in this industry. And the idea of Bezt Hostel come.
Market segmentation is all about identifying customers who share similar needs and satisfying them rather than trying to satisfy the all the customers in the market. For Bezt Hostel, the segmentation is people who
1. Geographic: Foreign travelers
2. Demographic: age of 18 – 40
3. Psychographic: in economic level, love to travel
The target is to group into the target market for the right product. Everyone has different needs and wants, so the product is unlike to satisfaction of every single person, which is why the target is very important for the company to determine the target of the service they provide to consumers right in their product and service needs
Bezt Hostel target market, or in other words Bezt Hostel puts their priority is for Western backpackers who travel in the capital city Hanoi and need a place to stay with economic price.
Hostel is one form of accommodation which come from Western counties to Asia, mostly to fulfill the demand of Western travelers. Unlike Asian, Western people is quite open and willing to share the room with strangers. That is reason why eventhough hostel has already come to Asian, most of guests is still Western people.
Located in strategic area, Bezt Hostel is a good choice for backpackers to save their time and fees for transportation to discover Ha Noi. Backpackers are usually young people, age 18 – 40. This is also a decisive factor in the design of Bezt Hostel, the way, and the service attitude.
To attract consumers/ guest, every business need to answer the question of what makes they different? So What makes Bezt Hostel is different from other companies in the same industry? Below are the key differences:
- Strategic location. Bezt Hostel is in Hanoi’s Old Quarter which is in the heart of Ha Noi. It takes 5 minutes walking to Hoan Kiem Lake, 2 minutes walking to Dong Xuan Market, and only 800 meters to Ngoc Son Temple. Noi Bai International Airport is a 40-minute drive away.
- Concept and atmosphere are unique. Bezt Hostel is a combination in style of old Hanoi and countryside Western
- The price is cheaper than hotels, homestay
- There are various facilities in addition to the room. Such as AC, wifi, drink water, towel
- There is Co-space for guests to make new friends, exchange cultural as well as share their own experiences in Ha Noi trip
- There are extra services: hot water service, washing machine-service, snack, and beverage service
- There is a free mini library
- There are regulations to ensure the comfort and convenience of Bezt Hostel guests in the common living environment
- Receptionist are English speaking students who are full of energy, good in communication and willing to help.
- Security 24/24
Promotion
- Creating a website:
- Invest in imagine: hire a photographer and models to make a professional album
- Brand marketing: content writing
- Marketing tools:
- Create a map Bezt Hostel on google map
- Create a fan page on facebook
- Use Facebook ads, Google Ads
- Partner with Online travel agencies (OTA): booking.com, mytour.vn, traveloka.com, agoda.com, aribnb.com
Bezt Hostel all cannot deny the development and output of OTA nowadays. Although it cost a pretty huge amount as commission to work with OTA (10 – 20%), Bezt Hostel still choose this kind of partnership for Bezt Hostel marketing activities, especially at the beginning and first year of operation, in purpose to have awareness quickly. From the second year, Bezt Hostel decrease slots for booking via OTA and encourage customers to book through the Bezt Hostel website.
Bezt Hostel Staffs are selected and trained carefully to understand and give the best to bring satisfaction to guests. Receptionists can well speak English, be friendly and willing to help and provide all the needed information to guests. All the staffs are trained to be not only doing business and serve guests, they are also friends of guests.
As stated, the target audience of the company is Western backpackers, thus, for the designation of Bezt Hostel, it is a combination in style of old Hanoi and countryside Western. So that, guests stay in Bezt Hostel can have a very strong experiment of Ha Noi trip, together with homie feeling.